Enish Expansion — Cultural & Business Relations Mission

At the beginning of 2025, I travelled to Dubai to support the expansion of Enish — a Nigerian food and lifestyle brand I have stood behind since its earliest days. Enish has grown into one of the most influential African dining brands globally, shaping the diaspora's food, culture, and nightlife identity. Their invitation to Dubai marked not just a milestone for the business, but a significant moment for African hospitality on the world stage.

During my visit, I toured the new Enish Dubai location, explored partnership opportunities within the city, and engaged with key cultural, culinary, and business stakeholders who are contributing to Dubai’s rapidly growing African creative economy. The mission focused on strengthening relationships, amplifying diaspora entrepreneurship, and identifying new ways African brands can thrive in global markets.

The trip also included a club appearance at VII Dubai for a special birthday celebration, connecting with the wider entertainment community and showcasing the power of African culture in one of the world’s most influential nightlife hubs.

Dubai continues to prove itself as a bridge between Africa and the world — and supporting Enish’s expansion here represents a broader mission: elevating African excellence, creating new opportunities, and ensuring our culture is represented at the highest global levels.