CREATIVE STRATEGY & BRAND BUILDING
Strategy Rooted in
People, Power & Storytelling
Advising brands, festivals and cultural platforms on audience psychology, community building, storytelling and culturally intelligent brand growth.
WHAT WE DO
Strategy for Brands Working in Culture
We help brands, festivals, artists and cultural institutions build meaningful influence by grounding their strategy in human behaviour, cultural insight and long-term community value — not short-term trends.
CORE SERVICES
How We Work With You
From foundational brand clarity to cultural insight and ecosystem design, our services are built to support organisations that take culture, story and community seriously.
Brand Strategy & Positioning
Clarifying who you are, what you stand for and the role you play in culture — then turning that into a sharp, lived strategy.
- Brand audit
- Clarity consulting
- Narrative development
- Voice & tone systems
- Category positioning
- Community-first strategy
Cultural Strategy & Insight
Understanding the power structures, histories and behaviours that shape how audiences respond to your brand in the real world.
- Cultural research
- Power analysis
- Representation & identity frameworks
- Trend mapping
- Audience psychology
- Market reframing
Creative Direction & Story Development
Building the stories, language and visual direction that make your strategy feel alive across every touchpoint.
- Messaging architecture
- Editorial storytelling
- Visual language direction
- Scriptwriting
- Content strategy
- Campaign narratives
Partnerships & Cultural Ecosystem Design
Designing the ecosystem around your brand — the communities, partners and platforms that turn ideas into impact.
- Community building
- Ecosystem mapping
- Stakeholder engagement
- Platform strategy
- Launch playbooks
- Brand-to-culture integrations
Workshops, Training & Speaking
Equipping teams, leaders and partners with the language, tools and confidence to work with culture responsibly and effectively.
- Cultural intelligence
- Narrative power
- Brand building
- Community-led strategy
- DEI & cultural fluency for brands
Ready to Build Something That Lasts?
Choose the pathway that best fits your needs — whether you're exploring ideas, ready for a full engagement, or want to share a brief with us.
OUR METHODOLOGY
The Influence Architecture Model™
Our approach to creative strategy starts with people, power and context. The Influence Architecture Model™ combines cultural analysis, narrative design and ecosystem building to help brands move with intention inside culture — not just market to it.
Anthropology
We study how people live, behave and relate to power, identity and place. This means going beyond “audience segments” into lived experience, history, language, class, race, gender and the subtle codes that shape belonging.
This pillar asks: What is really happening in this culture, and where do you fit?
Narrative Engineering
We design the stories, symbolism and language that reframe how people understand your brand. This is where positioning, messaging, visual direction and content systems work together to shift perception — not just generate noise.
This pillar asks: What story are you telling, and what does it make people feel possible?
Cultural Infrastructure
We build the ecosystems around your brand — the partnerships, platforms, rituals, communities and touchpoints that make influence repeatable and sustainable.
This pillar asks: What are you building that will still matter in five years?
WHO WE WORK WITH
Partners Across Culture & Creative Business
We collaborate with organisations shaping how culture is made, seen and experienced.
CASE STUDIES
Strategy in Motion
A selection of cultural strategy, experience design and narrative architecture work — shaping how festivals, platforms and institutions show up in culture with meaning, integrity and long-term impact.
Afro Nation · Cultural Strategy & Positioning
Afro Nation is more than a festival — it’s a global cultural engine. Our work focused on audience psychology, diasporic identity, Afrocentric pride and deep emotional belonging, shaping how the festival communicates, connects and scales globally.
Afro Republik · Narrative & Experience Design
A defining moment in Afrobeats history — a stadium-scale show that required experience design and story work to match its cultural weight. We shaped the show identity, audience journey and narrative arc around movement, pride and global Black joy.
Cultural Missions · Representation & Storytelling
From Zimbabwe to Algeria to Barbados, our cultural missions merge art, diplomacy and journalism to shift global narratives about African identity. We design story frameworks, delegation journeys and soft-power strategies for governments and cultural partners.
WHY THIS WORKS
Not an Agency. A Cultural Strategy Engine.
Most strategists sit at the surface — chasing trends and quick wins. Our work starts with power, people and narrative. We sit at the intersection of strategy, creative direction and journalism, helping brands show up in culture with clarity, integrity and consequence.
Culture is the brief, not the garnish. Strategy is built from lived experience, history and community realities — not borrowed aesthetics.
We understand how race, class, gender and geopolitics shape perception. That context protects you from shallow campaigns and reputational risk.
We don’t just “position” brands — we architect the stories, visuals and language that shift meaning in public.
Complex ideas translated into sharp language. From decks to speeches to op-eds, we help leaders communicate with depth and precision.
We read the room — and the system. Our analysis prepares you to act responsibly across sensitive topics and contested histories.
We centre the communities you speak to. Long-term value, not extraction, sits at the heart of every recommendation we make.
PRICING TIERS
Choose the Level of Strategy You Need
Indicative fees for guidance only. Every engagement is scoped to the brief, ambition and timeline — but these tiers show how we typically work with founders, brands and institutions.
Strategy Sprint
A sharp, focused engagement designed to diagnose, clarify and refine your brand narrative or positioning around a specific challenge.
- 90–120 minute strategy session
- Narrative & positioning audit
- Cultural diagnosis and risk mapping
- Clarity report with 3–5 key moves
- Follow-up Q&A support window
Monthly Strategy Partner
Ongoing, culturally intelligent strategy, narrative and decision-making support for teams that want depth, speed and a thought partner in the room.
- Monthly strategy & review sessions
- Deck, copy & comms refinement
- Cultural analysis on campaigns & decisions
- Investor / board narrative support
- Priority feedback on live opportunities
- Light-touch advisory on partnerships & risk
Full Narrative Development
End-to-end narrative architecture for founders, festivals and institutions ready to define their role in culture with depth and authority.
- Brand story & messaging system
- Cultural insight & power-aware analysis
- Visual & narrative direction notes
- Experience & ecosystem mapping
- Launch / campaign narrative toolkit
- Founder's platform & thought leadership framing
Compare the Tiers
READY WHEN YOU ARE
Let’s Build Something That Lasts.
If you’re ready to treat strategy as infrastructure — not decoration — let’s talk about where you’re going and what it will take to get there.