Global speaker & cultural diplomat

Work With SMADE

Global Speaker Cultural Diplomat Afrobeats Pioneer Creative Economy Advocate

Partner with one of the leading voices in African culture and creative economy development. Book SMADE for keynotes, fireside conversations, panels, strategy sessions and cultural diplomacy engagements that bridge cities, governments, brands and the global African diaspora.

Available for conferences, summits, private briefings and media features worldwide.

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Why SMADE?

Dr. King SMADE is a global cultural architect and Co-Founder of Afro Nation, the world’s biggest Afrobeats festival, with over 20 years building stages, ecosystems and audiences for African music. He leads cultural diplomacy missions across Africa, Europe, the Middle East and the Caribbean, advising brands, governments and institutions on culture, community and the creative economy. His work and insight have been featured or hosted by BBC, Google, Meta, Chanel, Martell, UK Parliament, Cannes Lions, GUBA, Foundervine and other leading platforms around the world.

As Seen In

A Voice Shaping Global Culture

Dr. King SMADE delivering cultural leadership insights at the GUBA Awards —
speaking on Afrobeats, African soft power, and the creative economy.
A preview of the depth and clarity he brings to stages around the world.

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Speaking Topics

Core themes SMADE covers through keynotes, panels, fireside chats, cultural commentary and club or festival appearances.

The Rise of Afrobeats & Global Black Culture

Creative Economy & Cultural Infrastructure

Cultural Diplomacy & Soft Power

Diaspora Connections & Global Influence

Building Ecosystems vs. Events

Branding, Community & Cultural Relevance

Entrepreneurship in Entertainment

Storytelling as Strategy

Youth, Creativity & African Futures

Who Books Dr. King SMADE

Dr. King SMADE works across global culture, partnering with organisations that want world-class insight on Afrobeats, creative leadership, soft power, communities and the future of the creative economy.

Global Brands & Agencies Governments & Institutions Universities & Think Tanks Festivals & Cultural Platforms Nightlife & Club Brands

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Speaker Formats

Available for conferences, universities, festivals, nightlife platforms, corporate functions, and institutional events.

Keynote Address

Fireside Chat

Panel Discussion

Cultural Commentary / Expert Insight

University Lectures

Corporate Trainings (Brand, Community, Culture)

Executive Roundtables

Festival Talks & Masterclasses

Club Appearances & Nightlife Conversations

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Past Speaking & Media Appearances

From global brands to cultural summits, King SMADE has shared insights and shaped conversations on Afrobeats, cultural diplomacy, and creative leadership.

Cultural Diplomacy Missions

Selected missions across Africa, Europe and the Caribbean where SMADE has supported cultural diplomacy, creative economy development, tourism pipelines and diaspora engagement.

🇿🇼 2025 Zimbabwe

Zimbabwe Creative Diplomacy Mission

Harare, Kariba & Victoria Falls — cultural diplomacy, tourism partnerships, and creative industry exchange.

🇪🇹 2025 Ethiopia

Ethiopia Creative & Cultural Mission

Engagements around festivals, creative diplomacy and future KNGDM/Origin Festival collaboration.

🇸🇳 2024 Senegal

Senegal Cultural Scoping Trip

Regional connection, scouting and early-stage cultural partnership conversations in West Africa.

🇧🇧 2025 Barbados

GUBA Barbados & Diaspora Engagement

Cultural diplomacy through GUBA, deepening Africa–Caribbean ties and creative collaboration.

🇸🇦 2024–25 Saudi Arabia

Saudi Cultural & Spiritual Journey

Pilgrimage combined with conversations on Afrobeats, youth culture, and regional creative growth.

🇬🇭 2024 Ghana

Ghana Diaspora & Creative Economy Visit

Engagement at the heart of Year-of-Return era tourism, diaspora communities and live events.

Past Cultural Diplomatic Missions Host a Cultural Diplomatic Mission

Book dr.King smade

Bring Dr. King SMADE to your conference, panel, festival, university, corporate event or cultural programme.
Please complete the form below with as much detail as possible — this helps our team assess fit, availability and prepare the right format for your event.

We review all requests within 48–72 hours.

Booking FAQ

A few quick answers to common questions about booking Dr. King SMADE for speaking, cultural commentary, or appearances.

Do you travel internationally? ›

Yes. Dr. King SMADE regularly appears at events across Africa, Europe, North America, the Caribbean and the Middle East. Travel logistics are agreed case-by-case based on your event location and schedule.

Do you speak at virtual events? ›

Yes. SMADE is available for virtual keynotes, panels, fireside chats and interviews via Zoom, Teams, or your preferred platform, with a tech check scheduled in advance.

What technical setup do you require? ›

For in-person events, we typically request a wireless handheld microphone, a sound technician on site, and a confidence monitor if slides are used. For virtual events, a stable host link and pre-event tech run-through are required.

Do you do club or nightlife appearances as well as keynotes? ›

Yes. SMADE is available for club appearances, nightlife conversations, and special guest segments, separate from his conference and keynote speaking work. Please select the relevant option in the booking form.

How far in advance should we enquire? ›

We recommend enquiring 2–6 weeks before your event. For international engagements or major festivals, a longer lead time is helpful to secure dates and travel.

What are your fees? ›

Fees vary depending on format, location, and preparation required. Selecting a realistic budget range in the booking form helps our team respond quickly with availability and next steps.

Need details for your committee? Download full media kit

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