SMADE CONVERSATIONS MASTERCLASS
The SMADE Blueprint 1.0:
How to Build Influence, Reputation, and Demand
A high-impact masterclass by Dr Adesegun “SMADE” Adeosun Jr —
cultural architect, co-founder of Afro Nation, and one of the most
influential builders in Africa’s creative ecosystem.
This is the mindset, blueprint and system behind two decades of impact.
MASTERCLASS THEME
The SMADE Blueprint 1.0:
How to Build Influence, Reputation, and Demand
This is not an event workshop. It is the mindset, system and infrastructure behind two decades of cultural impact — distilled into a practical, high-impact session.
WHAT SMADE CONVERSATIONS TEACHES
The Blueprint, Broken into Modules
Building a Name People Respect
How reputation, consistency and cultural positioning create demand long before money, followers or scale. Why your name is your first asset.
- Positioning yourself in the culture you serve
- The difference between being known and being respected
- How SMADE built a trusted name before global stages
Getting Artists & Partners to Say Yes
How to be taken seriously, even when you’re early. The signals, systems and behaviour that make artists, brands and partners want to work with you.
- Credibility without clout
- Building long-term relationships, not one-off favours
- The SMADE approach to artist and partner trust
Creating Demand & Brand Momentum
The psychology behind why people show up. How to engineer demand and keep momentum growing between events, campaigns and seasons.
- Understanding audience psychology
- Using culture and community as your marketing engine
- Turning one win into ongoing momentum
Avoiding Financial Losses
The operational mistakes that kill promoters and founders. How SMADE thinks about budgets, risk, margins and protecting the downside.
- Common money traps in events and culture
- Budgeting and risk management the SMADE way
- How to grow without constantly bleeding cash
Scaling from Small Rooms to National Stages
How SMADE went from university parties to concerts, festivals and global cultural diplomacy — and what that journey demands from you.
- Knowing when you’re ready to scale
- What changes when you move from local to global
- How to grow without losing the culture
Operating Like a Company, Not a Hustler
Structure, contracts, riders, teams and systems — the backbone of long-term success in entertainment and culture.
- From “doing events” to running an organisation
- Key documents, standards and behaviours
- How professionalism attracts serious partners
Building an Ecosystem That Outlives You
How to create something that grows even when you’re not active — brand, community, platforms, and long-term legacy.
- Influence as infrastructure, not vibes
- Designing for sustainability, not burnout
- Why SMADE plays the long game in every decision
This is influence as infrastructure.
This is culture as strategy.
This is the long game.
THE BIG PROBLEM
The Creative Industry Doesn’t Reward
the Most Talented.
It rewards the most trusted, the most influential, and the most in-demand.
Most creatives, promoters and cultural entrepreneurs are not struggling because of lack of skill. They are struggling because they haven’t built the infrastructure of influence around their talent.
- No clear brand or identity
- No structure or strategy
- No industry relationships
- No credibility
- No ecosystem
- No momentum
- No real influence
The result? A constant cycle of small events, inconsistent bookings, chasing artists, operating without systems — and burning money.
SMADE built influence before scale.
He built community before stages.
He built trust before noise.
This masterclass shows you how to do the same.
CREDIBILITY SPOTLIGHT
Dr King SMADE on DW: Afrobeats, Culture & Global Influence
When global media platforms want to understand Afrobeats, culture and the creative economy, they call SMADE. You’re not just learning information — you’re learning a proven method.
INVESTMENT
Choose Your Blueprint Experience
One masterclass, three levels of access. Start with General, unlock the Premium toolkit, or go all in with the VIP Influence Upgrade.
General Access
£97
Full access to the live 2-hour SMADE Blueprint masterclass.
- 2-hour live masterclass with Dr. King SMADE
- Access to live Q&A segment
- Workbook-style notes section (bring your notebook)
- High-impact, mindset-first teaching
Premium Toolkit
£147
Everything in General, plus the full toolkit to implement the Blueprint.
- 2-hour live masterclass + Q&A
- Replay access for 14 days
- Downloadable Influence & Reputation Workbook (PDF)
- Event & brand clarity checklist
- Done-for-you outreach email templates (artists, sponsors, venues)
VIP Influence Upgrade
£247
For serious builders who want tailored guidance after the masterclass.
- Everything in Premium Toolkit
- Replay access extended to 30 days
- Exclusive 20-minute 1:1 strategy call with Dr. King SMADE*
- Priority Q&A during the session
- Priority consideration for SMADE NextGen Academy pipeline
*Subject to scheduling and availability.
Upgrade to VIP →WHAT YOU GET
The SMADE Blueprint Value Stack
This isn’t just a talk. You leave with a playbook, tools and a mindset shift you can apply to your next event, launch, partnership or campaign.
Live 2-Hour Masterclass
High-energy, straight-talking session where SMADE breaks down influence, reputation and demand using real stories and frameworks.
Influence & Reputation Workbook
Guided prompts to map your brand, identify your positioning and design your next key moves with clarity.
Promoter & Founder Checklist
A practical checklist covering brand clarity, operations, risk, money and credibility so you stop missing critical pieces.
Email & Outreach Templates
Proven structures for emailing artists, agents, sponsors, venues and partners in a way that sounds professional and gets replies.
The SMADE Scaling Blueprint
A simple visual map of how SMADE moved from house parties to global festivals and cultural diplomacy — and how you can adapt the pattern.
Ecosystem & Next Steps Guide
Clear pathways into the wider SMADE ecosystem: future workshops, NextGen Academy, cultural missions and more.
Ready to turn influence into infrastructure?
Secure Your Spot →MASTERCLASS FAQ
Questions About The SMADE Blueprint?
A quick guide to how the session works, who it’s for and what you can expect on the day.
Is this only for promoters and event people?
No. The Blueprint is for anyone building a brand or platform in culture — creatives, founders, artists, managers, marketers and students. The examples come from events and Afrobeats, but the principles apply across the creative and cultural industries.
What level do I need to be at?
You can be just starting out or already active. The masterclass is about principles and strategy — the thinking that shapes every stage, from first event to global brand.
Will there be a replay?
Yes. Replay access is included with Premium Toolkit and VIP Influence Upgrade tiers. General Access is live-only.
Is this a technical “how to do events” class?
No. This is a strategy and mindset masterclass. You will hear about operations, money, and structure, but the core focus is influence, reputation and long-term positioning — the parts most people never get taught.
Will I be able to ask SMADE questions?
Yes. There is a live Q&A at the end of the session. VIPs are prioritised for questions, and also get a private 1:1 follow-up call.
What if I can’t attend live?
If you choose the Premium or VIP tiers, you’ll receive replay access and can watch in your own time. General Access is designed for live attendance.
Still not sure if The SMADE Blueprint is for you?
Send a Question →
FINAL CALL
Build Influence. Build Momentum. Build Legacy.
Your next level will not come from chance. It will come from the decisions you make today, the rooms you choose to enter, and the blueprint you decide to follow.
