Press & Features

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Official media hub for interviews, features, keynotes and cultural commentary. Access SMADE's story, EPK and press contacts in one place.

Dr Adesegun Adeosun Jr. (SMADE) is a cultural architect and founder of SMADE Entertainment Group, the powerhouse behind some of the most influential Afrobeats concerts and festivals in the world. From stadium shows to global touring brands, his work has helped turn Afrobeats into a mainstream live experience while building pathways for African artists, cities and creative entrepreneurs on a global stage.

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PRESS & FEATURES

  • Forbes

    One entrepreneur who is bringing the African Diaspora together through Music and entertainment is SMADE, real name Adesegun Adeosun Jr.

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  • DAILY NEWS zw

    SENIOR ENTERTAINMENT WRITER SONGBIRD Feli Nandi is still beaming with ex­citement after hosting British-Nigerian enter­tainment mogul, the co-founder of the world’s largest...

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  • bbc

    SMADE, real name Adesegun Adeosun Jr, had the idea in May last year, inspired by a vision of creating an "unforgettable experience" that would "celebrate love, peace, unity and the beauty of African culture".

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  • okayafrica

    Within minutes of speaking with Adesegun Adeosun, it's apparent that Afro Nation is much more than an urban music festival…

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  • the new times

    Nigerian-born British events promoter Adesegun Adeosun, widely known as Smade, is in Kigali since Thursday, December 26, for a private visit.

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  • MIAMI NEW TIMES

    Through Afro Nation, Smade acts on his desire to raise the profiles of international Black artists in tandem with Afrobeats heavyweights. The most infectious song in the world today is an Afrobeats record.

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  • BELLA NAIJA

    Renowned Nigerian men’s lifestyle publication MODE MEN Magazine has unveiled the 17th-anniversary issue, Issue 107, themed “Celebrating Success.”

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  • ghana web

    After delivery an electrifying performance at KOKO, in the United Kingdom, Black Sherif has recieved a rousing welcome from Afronation co-founder Adeosun Jrm popularity known as SMADE

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  • PM NEWS

    Last week saw 20,000 people of African descent gather on the beaches of Portimao, Portugal.
    They were there for Afro Nation – billed as the first festival to celebrate the African Diaspora.

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