Before Afrobeats became a global phenomenon, SMADE helped pioneer some of the earliest large-scale celebrations of African music in the UK. “Love Afrobeats” at the iconic HMV Apollo Hammersmith brought P-Square together with Wande Coal, May D, EL (Ghana), Fuse ODG, Ezi, and DL — creating one of the first multi-artist Afrobeats experiences on a major British stage. At a time when the genre had little infrastructure or mainstream support, this show demonstrated the power and demand of the diaspora. It laid early groundwork for what would one day evolve into arena tours, festivals, and the global Afrobeats movement we know today.