London — 2012
Love Afrobeats ft P-Square
One of the first major Afrobeats concerts in the UK — a foundational moment for the movement.
Before Afrobeats became a global phenomenon, SMADE helped pioneer some of the earliest large-scale
celebrations of African music in the UK. “Love Afrobeats” at the iconic HMV Apollo Hammersmith brought
P-Square together with Wande Coal, May D, EL (Ghana), Fuse ODG, Ezi, and DL — creating one of the first
multi-artist Afrobeats experiences on a major British stage.
At a time when the genre had little infrastructure or mainstream support, this show demonstrated the power
and demand of the diaspora. It laid early groundwork for what would one day evolve into arena tours,
festivals, and the global Afrobeats movement we know today.